Jodi Bondi Norgaard is a sought-after speaker, activist, and consultant. She is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls dolls, books, and apps for girls encouraging healthy and active play over fashion and body image. The company was acquired by Jazwares, LLC in 2016.
An expert in creating change, Jodi empowers and inspires audiences with her entrepreneurial journey of determination, passion, and grit needed to create change and challenge the status quo. She shares her passion for social impact and illustrates how strong values can change an industry,
even the world.
Jodi Bondi Norgaard is a specialist in developing, branding, marketing, and launching new products.
A serial entrepreneur, Jodi has successfully started and sold two companies. Whether you are an emerging entrepreneur, a growing company, or new to the speaking circuit, Jodi offers expertise in navigating the exciting, yet unknown, roads of entrepreneurship.
She has years of time-saving knowledge and works with a team of experts who offer skills and experience that deliver results.
Jodi Bondi Norgaard is a leader in the toy industry breaking gender stereotypes since 2009, when she launched the plush sports dolls built in specification to a real girl's body. She’s provided a much-needed choice in the toy and book marketplace, one that is age-appropriate, represents the way girls really live, and highlights what her body can do rather than what it looks like. Initially industry leaders dismissed her product because a sports doll was not mainstream. “Girls want fashion dolls,” she heard, over and over. Jodi was not convinced and knew mainstream ideas never create change. By 2015, she made significant strides and her product was launched in Walmart stores.
Since selling her company in 2016, she continues with her mission to inspire and empower women and girls throughout the world.
Jodi Bondi Norgaard is an expert in creating change and breaking gender stereotypes. She is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps for girls encouraging healthy and active play over fashion and body image. Jodi is a keynote speaker, entrepreneur, consultant, and activist in the movement pushing media and retail to do a better job portraying girls beyond stereotypes.
Jodi is a leader in the toy industry breaking gender stereotypes since 2009 when she launched the plush sports dolls built-in specification to a real girl's body. Her inspiration came in 2007 after shopping for a doll with her then 9-year-old daughter and finding a doll with belly-baring clothing, high heels, and make-up, named 'Lovely Lola.' Initially, industry leaders dismissed her product because a sports doll was not mainstream. “Girls want fashion dolls,” she heard, over and over. She was not convinced and knew mainstream ideas never create change. By 2015, she had made significant strides and her product was launched in Walmart stores. In October 2016, the Go! Go! Sports Girls brand was acquired by Jazwares, an established cutting-edge toy company.
She has been featured on national media including The Today Show, The Real Story with Gretchen Carlson, Forbes, Upworthy, Parents, Shape, Self, Runner's World, Advertising Age, Good Housekeeping, Chicago Tribune, New York Times, and Huffington Post.
In 2016, Jodi was invited by The White House to participate in a conference on breaking down gender stereotypes in media and toys.
Jodi is a cultural expert and strategist advising on current social and business trends, co-chair of the Toy Association Diversity and Inclusion Committee, a board member of Girls on the Run – Chicago, a board member of Kaskey Kids an award-winning line of sports action figures, a founding member of The Brave Girl Alliance, a think tank of girl empowerment experts, and a member of Women in Toys.